I was just reading a study by Starcom regarding click-throughs on pay-per-click advertising ( such as Google Adwords).
The study says that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. These heavy clickers ’behave’ differently online than the majority of internet users, and are not representative of the online population.
This heavy clicker is typically between the ages 24-44, has a household income of under $40,000, spends 4 times more time online, and is more likely to visit auctions, gambling, and career service sites – a markedly different surfing pattern than non-clickers.
The study also showed no correlation between display ad clicks and brand metrics, and shows no connection between measured attitudes towards a brand and the number of times an ad for that brand was clicked.
And remember, people spend more than 50% of their online time reading and watching personal content that is created by other people, and they spend only 5% of their time on search. I think it’s still important for a business to show up high in search results for their target audience, as these are people who are specifically looking for a specific product or service at that moment. Most people will click the natural search results, and never click the pay per click ads.
Some of you may be wondering where all those clicks are coming from that you are paying for. Some clicks of course are from your target audience, but many are not. You should be aware that there is a lot of click fraud going on at the same time.
Pay per click be a very expensive form of advertising if you are not careful. You’ve got to measure your ad’s performance and cost, figure out your cost of goods sold, and make sure that you are still making a profit.
I just came back from the NARMS conference ( National Association for Retail Marketers) in which a gave a presentation on social media marketing.
It was a great time! I met David Dwyer, the Senior Director of Lego ( which was fun, especially since my son has a Lego Show on YouTube ). I also met Mary Jo Bastuba ( Senior National Field Manager of Nintendo ), Kit Moss of Kit Moss Productions, Mark Webber of Prism Retail Services, Chuck Belding of RPM, Mark Hunter of The Sales Hunter, Kenneth Herbst who does marketing research experiments for Wake Forest Universtiy, along with many other very fascinating people!
Gerard McLean, their website strategist, has built up the NARMS website to where it receives over 3 million page views per month. He built a successful web revenue model based on finding reps to fill jobs for their 500 plus members. Impressive!
My son Tommy ( a budding entrepreneur ) has his own Lego Show , where he does video reviews on Lego sets and shares his Lego creations. His hope is that Lego will eventually hire him.
The videos are definitely what you would call ‘amateur videos’. Yet, I think that is part of the appeal.
He is growing his following and his reach daily. He currently has over 1000 people each day watch his YouTube videos. It’s fun to watch!
If you are an entrepreneur or are in sales, I suggest that you create a lens on Squidoo. It’s a great way to bring incoming links to your website. Squidoo lenses also rank quite high in the search engines.
I’ve been ‘twittering’ a lot lately. Lot’s of fun. I’ve also been following some people, such as Dave Taylor, BL Ochman , and thought I’d take a look to see if Guy Kawasaki was twittering. ( I love his book called The Art of the Start).
I then started to follow him, and now he is following me. Should I say something profound? lol
Actually, I’m currently one of over 9800 people he is following, so chances are he will never see my posts. Still, I think it is interesting that he is choosing to follow people who follow him.
Did you know that anyone from anywhere can type in your telephone number, and get a google map with a satellite image and roadside image of your house.?
I’m brand new to the Twitter concept. I was just on Lynn Terry’s blog, where she posted a Youtube video that explained how Twitter works. I thought it was very helpful, so I’ll go ahead and post it here:
I have no idea how well I’ll keep this updated, with my current crazy schedule, but I’ll test out the process.
