Cause Marketing - Statistics for Green Brands
Does it make sense to be green? You bet it does!
Take a look at some of these findings that were just released from a global study on consumer response the climate change. The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.
-79% of consumers would rather buy from companies doing their best to
reduce their impact on the environment - this is most marked in China
and Brazil, but least in the UK and US
- 89% of people are likely to buy more green goods in the next 12 months
- 35% are willing to pay a premium for green goods
- 74% of consumers feel they can actively contribute to solving Climate
Change - this figure is higher in developing countries, but lower in
developed countries
- Only 11% of respondents strongly feel their respective government is
doing enough to tackle Climate Change
US Factsheet
- Respondents in the US simultaneously have the greatest understanding of
the climate change issue and the lowest level of concern
- 34% of US respondents are eco-apathetic - almost six times as many as
in Brazil or Mexico. The eco-apathetic typically marginalise the issue
of climate change, recognising the concept but sharing none of the
responsibility
- The US also has the third-smallest proportion of eco-absorbed
respondents in the world, with 23%. The eco-absorbed are those who are
very focused on the issue of climate change and only the UK (17%) and
Germany (15%) have fewer than the US as a proportion of the population
- 71% of American respondents agree that tackling the issue of climate
change means changing the way we live our lives - a significant
proportion, but still lower than any other country in the survey
- 61% of Americans agree that climate change will affect them and their
family, but only 50% believe they can contribute to solving the problem
- 51% of US respondents would be more likely to buy
environmentally-friendly goods in the next 12 months if they were at
the same price and standard as their usual brands. 31% would be willing
to pay a little extra for those goods
- Only 20% of Americans agree that their government is making a
significant effort to combat climate change
- Americans believe the oil and gas sector is the most damaging of all
economic sectors in terms of the environment, while media and telecoms
is the least damaging.
-
Come join our new Green Brands group on Facebook. Please share your favorite green technologies and green companies.
| 3.2 |
August 20th, 2008 at 9:58 pm
Thank you for sharing the above mentioned green study. Can you please provide the source and a link to the complete study?
Thank you.
Donna Silvestro
August 21st, 2008 at 4:08 am
Donna -
Here is the press release on reuters about the study:
http://www.reuters.com/article/pressRelease/idUS52654+11-May-2008+PRN20080511