Green news from around the world
Green car grants ‘could be made earlier’
The Age - Melbourne,Victoria,Australia
… said the green car fund was designed to be accessible to car makers across the board and not to support any particular technology or any particular brand.
Harder and harder to be green
Sydney Morning Herald - Sydney,New South Wales,Australia
The environment has fallen down the list of priorities for three-quarters of Americans and two-thirds of Britons, the Imagepower Green Brands Survey shows. …
Green Conference a ‘Come as You Are’ Affair
AdAge.com (subscription) - USA
“I know that the environment might not be the thing that springs to mind when you think of our brand,” she said. “[But] part of our overall DNA has been to …
Timberland’s Earthkeeper to reinforce the importance of ‘living green’
Fibre2fashion.com - Ahmedabad,Gujarat,India
In response, Timberland’s Earthkeeper campaign will reinforce the importance of ‘living green’ and also help to make it easy and fun for people to make …
Who’s in Charge of Green?
AdAge.com (subscription) - USA
In brand-centric companies, it is the CMO who is the leader of the environmental strategy effort,” says Mr. Esty, who also runs his own consulting company, …
Innovation key to build brands – Leo Burnett
Daily Mirror - Colombo,Western,Sri Lanka
It can always be seen as a chance to explore the limits of potential,” said Leo Burnett Asia Pacific President Michelle Kristula-Green. …
Green Wonders At Computex 2008
itVARnews.net (press release) - Delhi,Delhi,India
During the fair, Intel unveiled Intel Atom Brand for new family of low-power processors, which will give new directions to the emerging low priced ultra …
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