Yellow Page Advertising vs Internet Advertising – Statistics
Nearly two-thirds of small businesses surveyed by Western Wats in an AT&T-commissioned study said they advertised in a printed yellow pages directory. More than one-half of responding small businesses said they expected to buy online video ads in the next couple of years.
Almost one-quarter said they advertised online, and two-thirds said they had their own site.”Consumers are still going to the book as their primary choice for local business information, but they’re also searching online before they buy,” said Frank Jules, CEO of AT&T Advertising & Publishing.
More than six in 10 US consumers said they still preferred the printed yellow pages to find local business information, according to data from The Kelsey Group released by AT&T as part of the findings.
That was more than the 13% who preferred search engines and the 7% who said they liked the Internet yellow pages best.
