I was just reading the latest issue of Food Entrepreneur Magazine, and read a surprising statistic.
An independent study by research firm Knowledge Networks-PDI shows that in-store sampling substantially increases sales the day of sampling AND influences a 75% increase in sales even at 20 weeks after the sampling.
Wow! I wonder if we’ll start to see more in-store sampling. I know that when I’m at Costco, I’ve used the samples to try out new products. Many of those products are now in my freezer.
Normally speaking, a catalog page in pretty boring. It shows pictures or lists items for sale in a particular category. As a buyer, you look over the items and select an item for purchase.
Well… here’s a unique twist. This catalog page is so interesting that it has actually gone viral. I found out about it be being a recipient of one of those mass email forwarding campaigns ( which I hate and usually don’t pay much attention to).
Take a look at HEMA’s product page – just wait a couple of seconds and watch what happens. DON’T CLICK on any of the items in the picture; just wait.
http://producten.hema.nl
HEMA is a Dutch department store. The first store opened in 1926, in Amsterdam. Now there are 150 stores all over the Netherlands.
This company has a sense of humor as well as a great computer programmer, who has too much time on his hands.
