Rita Wilhelm's Blog

Interesting statistic on in-store food sampling

I was just reading the latest issue of Food Entrepreneur Magazine, and read a surprising statistic.

An independent study by research firm Knowledge Networks-PDI shows that in-store sampling substantially increases sales the day of sampling AND influences a 75% increase in sales even at 20 weeks after the sampling.

Wow! I wonder if we’ll start to see more in-store sampling. I know that when I’m at Costco, I’ve used the samples to try out new products. Many of those products are now in my freezer.

2 Responses to “Interesting statistic on in-store food sampling”

1. Susan from wine and cheese gift baskets says:

   December 11, 2009 at 9:48 am

   That makes sense. Most people stick with the same brands. They need to be swayed to try something new. A taste test will certainly do that.
2. Stan from Gift Baskets says:

   January 17, 2010 at 3:12 pm

   OHH ww, those are interesting numbers. Goes to show that food tasting can be a great advertising vehicle.