1-800 Vanity Numbers: A Great Way to Brand a Business
A vanity number is simply a toll-free number that will spell out a word or words to make a phone number more memorable. For instance, we have all heard the phone number 1-800 FLOWERS and remembered it because it was using words rather than just numbers. Businesses can increase their profits by simply having 1-800 vanity numbers. This will allow their customers and potential clients to always remember their phone number so that there is no chance they’re going to call the competition by accident.
We’ve all heard of vanity license plates where someone puts a word or phrase on their car license plate. Vanity phone numbers are similar in that the business or person is trying to brand themselves using a particular word or phrase. Part of the reason to use vanity phone numbers is because it is a lot harder to remember a series of numbers that it would be to remember a word or phrase.
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Vanity numbers are more expensive and harder to find because you have to spell out a particular word. If someone else already has the phone number, it can be hard to get it away from them. Therefore, if a business is considering getting one they need to think it through before proceeding with any marketing materials. Having the company’s name is a great idea although it is not necessary that the business name is used if it is not available. Instead, the business can opt to pick a word or phrase that is more related to the industry that they are in. For instance, if it is a plumbing business they could spell out a word related to the industry such as “drain” or “faucet”.
1-800 vanity numbers are great for branding a business because customers will be able to easily remember the phone number without having to look at the telephone book or on the Internet. If the marketing is done properly using the vanity number, the business will be educating the potential consumers on who to call for that specific service or product. However, this kind of branding must be done consistently in order to drill the information into the consumer’s mind so that they don’t forget it.
