Greencar grants ‘could be made earlier’ The Age - Melbourne,Victoria,Australia … said the green car fund was designed to be accessible to car makers across the board and not to support any particular technology or any particular brand.
Harder and harder to be green Sydney Morning Herald - Sydney,New South Wales,Australia
The environment has fallen down the list of priorities for three-quarters of Americans and two-thirds of Britons, the Imagepower Green Brands Survey shows. … Green Conference a ‘Come as You Are’ Affair
AdAge.com (subscription) - USA
“I know that the environment might not be the thing that springs to mind when you think of our brand,” she said. “[But] part of our overall DNA has been to …
Who’s in Charge of Green? AdAge.com (subscription) - USA
In brand-centric companies, it is the CMO who is the leader of the environmental strategy effort,” says Mr. Esty, who also runs his own consulting company, …
Innovation key to build brands – Leo Burnett Daily Mirror - Colombo,Western,Sri Lanka
It can always be seen as a chance to explore the limits of potential,” said Leo Burnett Asia Pacific President Michelle Kristula-Green. …
GreenWonders At Computex 2008 itVARnews.net (press release) - Delhi,Delhi,India
During the fair, Intel unveiled Intel Atom Brand for new family of low-power processors, which will give new directions to the emerging low priced ultra …
Remember the famous 1970’s public service announcement about the crying indian? I was just thinking about it, and the impact it had on people with regards to littering and pollution.
I just did a search, and found it on YouTube. Thought I’d post it here.
Imagine running your car on pond scum. That may very well be the future.
Algae grows fast, and algae oil can be extracted ready to be refined into fuels like bio diesel. One acre per year can produce 100,000 gallons of algae oil. Compare that to 20-30 gallons per acre with corn.
And… this algae oil can be produced on desert land!
If 1/10th of the state of New Mexico was converted into algae production alone, it can cover all the transportation needs in the United States.
Take a look at some of these findings that were just released from a global study on consumer response the climate change. The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.
-79% of consumers would rather buy from companies doing their best to
reduce their impact on the environment - this is most marked in China
and Brazil, but least in the UK and US
- 89% of people are likely to buy more green goods in the next 12 months
- 35% are willing to pay a premium for green goods
- 74% of consumers feel they can actively contribute to solving Climate
Change - this figure is higher in developing countries, but lower in
developed countries
- Only 11% of respondents strongly feel their respective government is
doing enough to tackle Climate Change
US Factsheet
- Respondents in the US simultaneously have the greatest understanding of
the climate change issue and the lowest level of concern
- 34% of US respondents are eco-apathetic - almost six times as many as
in Brazil or Mexico. The eco-apathetic typically marginalise the issue
of climate change, recognising the concept but sharing none of the
responsibility
- The US also has the third-smallest proportion of eco-absorbed
respondents in the world, with 23%. The eco-absorbed are those who are
very focused on the issue of climate change and only the UK (17%) and
Germany (15%) have fewer than the US as a proportion of the population
- 71% of American respondents agree that tackling the issue of climate
change means changing the way we live our lives - a significant
proportion, but still lower than any other country in the survey
- 61% of Americans agree that climate change will affect them and their
family, but only 50% believe they can contribute to solving the problem
- 51% of US respondents would be more likely to buy
environmentally-friendly goods in the next 12 months if they were at
the same price and standard as their usual brands. 31% would be willing
to pay a little extra for those goods
- Only 20% of Americans agree that their government is making a
significant effort to combat climate change
- Americans believe the oil and gas sector is the most damaging of all
economic sectors in terms of the environment, while media and telecoms
is the least damaging.
Just the other day I was writing about the Innovation Hotel, as being the first 100% green hotel. I’m thrilled to see a trend happening in the hotel industry. It looks like Starwood Hotels is also working on making their new hotels more ecologically friendly.
Starwood did a study and found that:
nearly 60% of frequent travelers admit to dropping their “green routines” on the road.
while 70% of people agree that they try to conserve water “as much as possible” at home, only 18% do the same in a hotel.
63% percent of frequent travelers admit to being more likely to leave a light on when they leave a hotel room than home.
In response, Starwood is building ELEMENT Hotels, which will make it chic and easy for guests to be eco-friendly on the road.
ELEMENT Hotel features will have:
energy efficient stainless steel appliances and lighting
water-efficient faucets and fixtures and bins for paper
plastic and glass which make recycling easy
Filtered water in guest rooms and amenity dispensers in the showers reduce plastic bottle waste.
low VOC (Volatile Organic Compounds) paints and carpets with up to 100% recycled content and anti-microbial carpet pads which improve indoor air quality for guests and staff.
Guests driving hybrid cars are rewarded with priority parking.
“Do Not Disturb” sign gets a green makeover, replacing the traditional paper tag with the environmentally-friendly magnet.
As a traveller, here are some things that Element Hotels suggests that you can do right now to be more energy efficient:
Get unplugged: Many people don’t realize that their cell phone charger, laptop cable and other electrical plugs drain power while they are plugged in, even if they are not in use. In fact, only 5% of the power used by an average cell phone charger is used to charge the phone—the other 95% is wasted energy.
Seize the day: Take advantage of natural light as much as possible—it is as renewing for your spirits as it is for the planet.
Chill out: Hotels are often climate-controlled, but many will let you adjust the room temperature. Always set the temperature around 68 degrees in winter and 78 degrees in summer to maximize both energy efficiency and personal comfort.
Lights out: Keeping the bathroom light off overnight makes a big impact—and will help you to sleep better. Traveling with a nightlight is an easy, eco-friendly alternative.
Conserve while you sleep: ELEMENT’s survey confirmed that only a small percentage of people change their linens every day at home—so why should a hotel be any different? Taking advantage of a hotel’s linen reuse policy is a smart choice.
Use common sense: Be sure to turn off the lights and TV and make sure faucets are closed before leaving your room.
I just started a Green Brands group on Facebook. If you want to come join and help support companies that make environmentally friendly choices, we welcome you. You can also share your favorite green technologies and green companies.
I think this is exciting, and we should support businesses who make the decision to make environmentally friendly choices.
The solar powered ‘Innovation Hotel’ - which is the brainchild of the InterContinental Hotels Group ( owner of Holiday Inn ) could be the world’s first ever 100 per cent ecologically-friendly hotel!
Features include:
* The forwarding of all unused non-perishable food to charities or food banks
* Solar panels on the roof to heat water
* A rainwater harvesting system to supply water to toilets
* A roof garden rich in shrubbery to provide extra insulation
* Windpower to generate electricity for the hotel
* Recycled glass windows
* Furniture and fittings made entirely from recycled materials
* And household waste to provide heat and power
I just started a Green Brands group on Facebook. If you want to come join and help support companies that make environmentally friendly choices, we welcome you. You can also share your favorite green technologies and green companies.
